Client Overview: Preaux Wash
Preaux Wash is a home service company based in Baton Rouge, LA. They offer a wide variety of services, but wanted to focus on pressure washing and window cleaning.
The company was struggling to gain visibility in 2018. The Google business profile was new, and the website was only a couple of months old.
They had zero first-page rankings and very little organic traffic. That changed dramatically in the next couple of years.
Current First Page Rankings
- Baton Rouge Pressure Washing
- Baton Rouge Gutter Cleaning
- Baton Rouge House Washing
- Baton Rouge Window Cleaning
What I Did to Help
- Converted the site from static HTML to WordPress
- Mobile optimization
- Google Business Profile optimization and posts
- Added 6,000+ words of high-quality content to the site on multiple pages
- Meta data optimization
- Page speed optimization
- Alt text optimization
- Conversion tracking consulting
- Robots.txt optimization
- Sitemap creation and optimization
- Competitor analysis
- Comprehensive site auditing
Results for the Local SEO Campaign
I began working on the site in 2019, and after an initial spike in growth, the results continued to improve steadily over the years.
I maintained a long-term partnership with the owner of Preaux Wash, and through that collaboration, we became good friends.
Check out my Multi-Location SEO Case study for a home service company to learn more about my approach.
Last Words on this Local Case Study
SEO is challenging, and competition continues to grow every year. Despite that, it’s one of the smartest long-term investments you can make for your business, whether you operate online or in a physical location.
Local SEO has been proven to drive consistent, high-intent leads for home service businesses by improving visibility in map results and local organic search.
Good SEO increases visibility, builds trust with customers, and drives sustainable growth over time. It helps you compete with bigger brands without needing a massive ad budget.
The results may not be instant, but the payoff is worth the effort. If you’re going to invest in SEO, make sure it’s done right from the beginning so you’re not playing catch-up later.
Contact me today to learn more. Check out the other case studies.